No matter what you do, your traffic will fluctuate. No matter how hard you work and how much you ransack your mind, you will come up with content that will not reach a hundred thousand readers. Only some of your blog posts will go viral, perhaps just a few in a year. That alone would be enough to get you exposure but the outreach will waver from time to time. The only way you can ensure sustained profit is when you ensure a bottom line. Say a thousand hits on a particular blog post will trigger the commission of a pay per view ad that is placed at the top of the post. You need the thousand hits for every blog post having that ad for the page to be financially viable. Else, your effort is futile. The only way you can always get the minimum traffic, which could be a thousand or fifty thousand depending on the nature of your blog, is to become an influencer. This is the era of influencers. You may have seen them on social media. You are perhaps following some of them. These influencers are experts in their niche, ranging from politics to food, sports to music, architecture to history, pop culture to spirituality, business and investment to education among others. These influencers are opinion makers. They have a few million followers in some cases and in most cases hundreds of thousands fans. One tweet or post by them and it reaches everyone following these personalities. You need to become an influencer blogger. Here is what you should be doing to become an influencer blogger.
- Be a great writer if you are not a photographer, videographer or designer. Anyone who can use images or videos and have a blog that is all about the visual experience would not rely on words. All other bloggers will only have words, from those writing about current affairs to those reviewing restaurants in a city. The quality of writing has dwindled in recent years. Grammar has jumped ship, literary skills have succumbed and substance is a rare commodity. Blogging is not ranting. It is not just writing whatever you want in whichever way you want. If you wish to be a famous blogger, then you must be an expert writer. Writing is as much a skill as it is an art. You need to be a master or at least highly proficient in the language you are writing in. You don’t need to have a degree in literature or journalism to become a great blogger. You just have to be a great writer, regardless of your academic
- Write on issues that would get you some attention. You may pick popular topics which you can source from current affairs or pop culture. You can write on politics, movies, music, technology or whatever that will entice readers. Do not write on a topic that is unlikely to get you any views. You may be interested in medieval art but not many would share that interest. You may write a stunning piece on the Italian Renaissance and yet get very few views. You can pursue any niche you want but make sure you manage to entice your audience. You should have a target audience for your blog but that should not be a small section of people. That will not make you famous. You need to reach out to the masses if you truly want to get famous or become an influencer. More importantly, you need a large target audience if you wish to monetize your blog and generate consistent
- Be originally argumentative. Have a view that may not comply with the norms and present your opinion without being overly offensive to anyone. The objective is to get people talking, to make the audience sit up and notice, to get them clicking and reading. Engaging the audience, inciting a discussion, interacting to fuel further conversation and generating activity is the best way to become an
- Develop a personality as a blogger. This may be the natural extension of who you are in real life or you may create a certain style and portrayal as a blogger. It is this personality that people will follow, like and talk